12 Best Copywriting Blogs Writers Should Follow in 2026
If you want to sharpen your copywriting skills, one of the easiest and most effective ways is to read blogs written by experienced copywriters.
You’ll get practical tips, real-world examples, and insights you can start using right away.
I became a freelance copywriter as part of my plan to live as a digital nomad. It’s one of the best decisions I’ve ever made.
I can work from anywhere and set my own schedule. But getting to that point meant learning a lot fast.
These are the best copywriting blogs helped me level up my skills. They cover everything from persuasive writing techniques to SEO strategy to building a successful freelance business.
Whether you’re looking to become a copywriter or have been at it for years, these resources will give you fresh ideas and proven strategies to make your writing stronger.
12 Best Copywriting Blogs Every Writer Should Follow
1. Sarah Turner
Sarah Turner created the Write Your Way to Freedom course, which is how I got my start as a copywriter. She knows exactly what it takes to build a profitable freelance business, and her blog reflects that.
She covers everything from SEO to writing compelling website copy to landing high-paying clients. Sarah’s advice is actionable, encouraging, and based on what works in the real world. I can’t recommend her enough.
You can find Sarah’s copywriting blog here.
1. Neil Patel
Neil Patel is known as one of the top voices in digital marketing and SEO. His blog, NeilPatel.com, is packed with articles on SEO copywriting, content marketing, and how to get more traffic to your website.
If you want to understand how to write copy that ranks and converts, Neil’s your guy. His posts break down complex marketing concepts into steps you can follow and implement.
3. Ben Settle
Ben Settle calls himself an “email supremacist,” and for good reason. His focus is on email marketing and how to write emails people actually want to read that get results.
His Email Players newsletter is read in over 30 countries, and his blog is a goldmine for anyone who wants to get better at email copywriting. If you want to build a loyal audience through your email list, Ben’s insights are worth studying.
4. CopyHackers
Joanna Wiebe, the founder of CopyHackers,, has been teaching copywriters how to write persuasive, conversion-focused copy for years.
The blog features posts from Joanna and other pros on topics like storytelling, calls to action, and landing page optimization.
You’ll also find templates, swipe files, and other resources to help you put what you learn into practice.
5. Susan Greene
Susan Greene’s blog is especially valuable for new copywriters. She’s been in the industry for over 20 years and shares advice on everything from finding your first clients to dealing with tricky projects.
Her posts are clear, relatable, and packed with tips you can use whether you’re freelancing full-time or just getting started.
6. American Writers & Artists Institute (AWAI)
American Writers & Artists Institute has been training copywriters since 1997. Their blog covers copywriting, marketing strategy, and building a sustainable freelance business.
You’ll find expert articles, interviews, and industry insights. It’s a solid place to learn both the creative and business sides of copywriting.
7. Copyblogger
Launched in 2006, Copyblogger is one of the most well-known content marketing sites out there.
Their blog covers writing, content strategy, and online business growth. Posts often include step-by-step tips you can apply immediately to improve your writing and content marketing results.
8. Enchanting Marketing
Henneke Duistermaat runs Enchanting Marketing, and her writing style alone is a masterclass. She teaches how to write conversational, reader-focused content that connects.
Her blog posts are short, practical, and easy to digest. If you want to write copy that feels human and persuasive, this is a must-follow.
9. Make a Living Writing
Carol Tice’s Make a Living Writing is all about helping freelance writers earn more. She shares practical tips on finding clients, setting rates, and building a sustainable writing career.
Her blog is especially useful if you’re trying to transition into copywriting from another type of writing or if you’re looking for ways to make your freelance income more stable.
10. The Daily Egg
The Daily Egg is part of Crazy Egg, a tool for optimizing websites. Their blog covers digital marketing, copywriting, and conversion optimization.
You’ll find tutorials, case studies, and tips on topics like email marketing, SEO, and user experience.
It’s great for copywriters who want to understand how their words fit into the bigger picture of online marketing.
11. The Rant
John Carlton’s The Rant pulls no punches. He’s blunt, opinionated, and deeply knowledgeable about marketing and copywriting.
His posts dig into the fundamentals of persuasion, storytelling, and customer psychology. If you like straightforward advice without sugarcoating, you’ll enjoy his style.
12. The Well-Fed Writer
Peter Bowerman’s The Well-Fed Writer focuses on the business of freelancing, including how to find clients, set rates, and market yourself.
It’s a great read if you want to turn copywriting into a reliable source of income. Peter’s advice is practical and experience-based, making it easy to apply.
Why Copywriting Matters for All Writers
Copywriting is writing designed to persuade or motivate someone to take action, whether that’s making a purchase, signing up for a newsletter, or clicking a link.
If you write for a living, understanding copywriting makes your work more effective. You’ll learn how to grab attention, keep readers engaged, and guide them toward a specific outcome.
Wrap-Up: Best Copywriting Blogs
These 12 copywriting blogs are some of the best sources of practical, up-to-date advice for writers who want to improve their craft and build a successful career.
You don’t have to read them all every week. Start with one or two that fit your current goals, put their tips into practice, and build from there.
The more you study great copywriting, the faster your own writing will improve.
Want to create your own freelance copywriting business and become a digital nomad like I did? Grab this free ebook and learn everything you need to know to get started.
Ladies, join my free, private Facebook group, Women Over 50 Digital Nomads. It’s a safe place to connect, learn, and thrive as a digital nomad. You don’t need to be over 50 but you do need to be a woman.
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