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How to Successfully Transition Into Copywriting

BySherry Arkfeld Updated

If you’re considering making the transition into copywriting, you’re in the right place.

I’ve been a freelance copywriter since 2020, and it was the best decision I’ve ever made. Copywriting is what has allowed me to travel full-time.

It’s a great fit for digital nomads because it pays well and doesn’t require a ton of hours. If you prefer stability, you can also find in-house or agency jobs. Many of them can be remote.

What is Copywriting?

Copywriting is persuasive writing used to promote a business or product with the goal of influencing the reader into taking some type of action.

What sets copywriting apart from other types of writing is its emphasis on keeping the message short while still getting across all the necessary information.

Get started the right way with Write Your Way to Freedom. It’s the copywriting course I took and it’s absolutely fabulous. Learn more.

What Do Copywriters Write?

Here are some common things copywriters create:

  • Website content
  • Landing pages
  • Blog posts
  • Social media posts
  • White papers
  • Case studies
  • Online courses
  • Press releases
  • Product descriptions
  • Email marketing
  • Content marketing
  • Video scripts

Pretty much everything you read online was written by a copywriter.

A woman sitting outdoors on a patio overlooking a scenic ocean view. She is working on a laptop with a table in front of her that holds a fresh meal and a glass of juice. The sky is clear, and the setting reflects a peaceful and productive atmosphere, blending work with a vacation-like environment.

Copywriting Skills

To succeed, you’ll need to:

  • Write clearly and persuasively
  • Think creatively
  • Understand SEO basics
  • Know how to adapt tone and style for different platforms
  • Stay current with trends and industry news
  • Do solid research quickly and accurately

Is Copywriting Right for You?

Let’s walk through a few questions to help you decide.

1. Do You Have Strong Writing Skills?

You need to write clearly, concisely, and in a way that matches the brand’s voice. But don’t worry if you’re not there yet. Writing is a skill you can build.

2. Are You Creative and Adaptable?

You’ll write across industries, platforms, and formats. If you like variety and thinking on your feet, that’s a big plus.

3. Do You Like Research?

Good copy is backed by research. You need to understand your audience, product, and market. If you enjoy digging for info and turning insights into stories, you’ll do well.

A woman standing outdoors under tall, leafy trees. She is holding a laptop in one hand and a takeaway coffee cup in the other, smiling as she looks off into the distance.

Copywriting vs. Content Writing

The terms get tossed around a lot.

  • Copywriting usually refers to short-form writing designed to persuade.
  • Content writing typically includes longer pieces, like blog posts or articles.

Most copywriters end up doing both, so in this article, I use “copywriting” to cover all of it.

Freelancing vs. Working for Someone Else

When you’re starting out as a copywriter, one big decision is whether to freelance or work for a company or agency. Both options have their perks and challenges.

Working as a Freelancer

Freelance copywriting offers flexibility and autonomy. As a freelancer, you have the freedom to choose your clients, set your rates, and work remotely.

All you need to get started is a great laptop and some basic equipment.

However, freelancing requires self-discipline, excellent time management, and the ability to handle multiple projects simultaneously.

Working for an Agency or Company:

If you want more structure, working for an agency or company might be a better option. You’ll usually get a steady paycheck, consistent work, and access to a team for support and feedback.

In-house writers focus on one brand, which helps you get to know the voice and audience.

Agencies tend to offer variety. You might write for several clients in different industries, which is great experience when you’re learning the ropes.

You may not have as much freedom over your schedule or project choices, and not all roles are remote.

But if you like collaborating and want something more predictable, working for someone else can offer stability and growth.

Understanding Search Engine Optimization (SEO)

Every copywriter needs to have a solid understanding of Search Engine Optimization. SEO is a process that focuses on improving a website’s ranking in search engine results, which can lead to increased visibility and higher click-through rates.

It involves creating content relevant to the topics people are searching for, as well as the strategic use of keywords.

It also includes optimizing tags, titles, and other elements of the page so they will be read by search engines.

A laptop placed on a desk in front of a window, overlooking a tropical beach with palm trees. The view outside includes a clear blue sky and a distant building, creating a workspace that combines professional tasks with a scenic and relaxing beachside environment.
My view while working in Ciudad del Carmen, Mexico.

What About AI?

There’s no doubt AI is having an impact on copywriting. Many fear it will replace humans altogether.

However, the truth is AI can’t replace human creativity. At least not anytime soon.

AI has come a long way. It’s gotten better at using specific tones of voice and does a great job of providing a first draft. But copywriters are still needed to edit and refine AI’s output.

How to Land Your First Copywriting Job

First, decide what kind of work you want.

  • Agency: Great for beginners. You’ll learn fast and work on different projects.
  • In-house: Steady work for one brand. Many of these roles are remote.
  • Freelance: Total freedom. Also total responsibility.

If you want to start your own freelance copywriting business, download this free ebook for all the information you need to get started.

Become a digital nomad ebook cover

Develop a Portfolio of Your Writing

Building an impressive portfolio of writing samples is essential for new copywriters.

But how do you develop a portfolio before you get clients?

Easy. Just start writing!

  • Create your own website. This is how you can showcase your website content skills.
  • Write guest posts. Many bloggers accept guest posts. So do many online magazines. This gives you added credibility since you can say you’ve been published.
  • Create mock-ups of marketing materials. You can create anything. Make an advertisement for a particular product you love. Make sure it’s geared toward your target audience.
A man sitting inside a cozy camper van, working on a laptop while gazing out the window at a peaceful forest scene. He is dressed warmly in a sweater, and the interior is decorated with soft cushions and natural tones, creating a comfortable and serene atmosphere that blends work with outdoor adventure.

How to Become a Great Copywriter

In order to be a great copywriter, it’s important to understand the psychology behind what makes people buy. You need to be able to tap into people’s emotions and desires.

Some key things to keep in mind are:

  • People buy based on emotion and justify with logic. You need to make an emotional connection with the reader. Focus on benefits to the reader, not features of the product.
  • Build trust and authority. Include social proof and testimonials to build credibility. Mention your experience and qualifications.
  • Keep your writing simple and clear. Use short, straightforward sentences. Remove unnecessary words and complex language. Speak in a friendly, relatable tone.
  • Create a sense of urgency or scarcity. Give people a reason they need to buy now before the offer expires or supplies run out. This encourages people to take action.
An overhead view of a person typing on a laptop while sitting on the ground. Next to them is a straw hat, a smartphone, and sunglasses, suggesting a sunny, outdoor environment, possibly at the beach. The shadow of a palm frond indicates a tropical or summery setting, blending leisure with remote work.

The Best Copywriting Course

The best way to get started as a copywriter is to take a course.

I highly recommend the online course, Write Your Way to Freedom. I took it and found it to be worth every penny. Sarah Turner is a successful copywriter who really knows her stuff.

The course takes you through every step you need to get started on a copywriter career path. From setting up your website to finding potential clients to being a business owner, Write Your Way to Freedom covers it all.

Learn more about Write Your Way to Freedom

Copywriting Resources

Here is a list of resources to help you successfully transition into copywriting:

  • Facebook communities: Joining a copywriting community can provide you with support, feedback, and networking opportunities. I love Copy Kooks by Tamsin Henderson.
A man sitting on a swing at a beach, working on a laptop. He is dressed in casual, white attire and is celebrating a victory or success with his arms raised. The background features a clear blue sky and a serene ocean, highlighting a blend of relaxation and productivity in a tropical environment.

Copywriting Tools

There are many tools available to copywriters that you should become familiar with:

  • Canva is great for visuals and mockups
  • ChatGPT (or other AI tools). Just remember to personalize and edit.
A woman sitting on a sandy beach, holding a laptop while gazing toward the ocean. She sits next to a straw hat under the shade of palm trees, with a bright and tranquil tropical backdrop of clear blue water and distant green hills. The scene captures a serene moment of remote work by the sea.

Frequently Asked Questions: Transitioning Into Copywriting

What skills are essential for becoming a successful copywriter?

Strong writing skills, creativity, attention to detail, marketing knowledge, and the ability to understand and connect with the target audience.

Is a bachelor’s degree in copywriting necessary to become a successful copywriter?

No, a degree is not necessary. However, a degree in a related field such as journalism, communications, or marketing can be beneficial if you want to work for an agency.

How can I build my copywriting portfolio if I don’t have any professional experience?

You can create your own writing samples by creating your website, writing blog posts, creating social media campaigns, or even volunteering to write copy for local businesses or non-profits.

How can I improve my copywriting skills?

You can improve your copywriting skills by reading extensively, practicing writing regularly, attending workshops or courses, and seeking feedback from experienced copywriters.

How do I get work experience as a copywriter?

Any writing you do counts as work experience when it comes to copywriting. It doesn’t have to be work that you get paid for.

Can copywriting be a full-time job?

Absolutely! Copywriting can be either a full-time job or just a side gig, depending on what you need.

What’s the difference between copywriting and copy editing?

Copywriting is the creation of persuasive content to promote products and brands, while copy editing involves refining existing content for accuracy and clarity. Copywriters craft original material, while copy editors polish and improve existing copy.

Am I too old to be a copywriter?

You’re never too old to be a copywriter! I started in my 50s. I became a digital nomad at 53. You’re never too old!

How do I become a copywriter with no experience?

You can get copywriting experience by simply writing! Everything you write gives you experience and can be used in your portfolio.

Wrap-Up: How to Become a Copywriter

Copywriting is one of the most flexible, creative, and in-demand jobs out there.

With the right mindset, a bit of training, and some practice, you can turn your writing skills into a career that gives you freedom and income on your terms.

You don’t need to be perfect. You just need to get started.

Before you go, don’t forget to check out Write Your Way to Freedom. Start with a free webinar to see if it’s right for you. Honestly, it changed my life!

Ladies, join my free, private Facebook group, Women Over 50 Digital Nomads. It’s a safe place to connect, learn, and thrive as a digital nomad. You don’t need to be over 50 but you do need to be a woman.

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Sherry Arkfeld is a digital nomad, travel blogger, and copywriter living her dream of being able to work from anywhere in the world while exploring new places with her little dog, Shelby. Sherry is passionate about sharing her experiences to help other travelers and digital nomads. Sherry and Shelby are currently traveling slowly around Mexico with plans to eventually go (almost) everywhere.